What it is
Lineal removes everything that can be removed and then checks that the invitation still works. The ground is a cool stone grey, the ink is close to black, and the sole colour is an orange used for a rule and for the reply button.
There is no frame, no glyph, no texture and no animation. The structure is carried by spacing and by thin grey lines, so a guest can see where one block of information ends and the next begins.
Who it suits
Couples who find most wedding stationery fussy: a gallery or a loft, a civil ceremony, a day built around the food and the people rather than the decor. It looks at home next to a modern venue.
It is also the fastest to read. With nothing to wait for and nothing competing with the details, a guest on a bus or in a queue gets the date, the place and the reply link in a single glance.
The typography
Everything is set in one geometric sans, in title case. The names are simply larger and lighter than the rest, which is how the hierarchy is made; there is no second face to carry the romance.
Weight does the work that ornament usually does. Names are light, labels are medium, and the details sit in a mid grey. The orange line under the names is the only mark on the page that is not text.
How it opens
Straight in. There is no cover, no veil and no envelope, so the invitation is on screen the moment the link loads. Nothing has to be tapped or waited for before the guest can start reading.
Since there is no motion at all, the reduce-motion setting changes nothing here. It is the same page for every guest on every device, and it loads as quickly as a page of text can.