What it is
Perla is the colour of the inside of a shell: a pearl ground with a trace of pink in it, framed in hairlines that behave like the stitched edge of a piece of embroidery. The accent is a dusky rose that is used sparingly, so that it reads as a bead of colour rather than a fill.
Each section sits inside its frame, and the diamond glyph that separates them is the reduced form of a beaded border. A faint grain in the surface keeps the pale ground from feeling clinical, giving it the slight tooth of fine paper.
Who it suits
A wedding in a city with fountains, a palazzo, a villa with a pond and a pair of swans on it. It suits couples who like formality with a soft edge, and a day that moves from ceremony to a long seated dinner.
It is a good fit when the dress and flowers are pale and the room is candlelit. The invitation then matches the evening, instead of arriving in a louder colour than anything the guests will actually see.
The typography
Names and headings are in Playfair Display, set in tracked capitals. The wide spacing gives them a monogrammed look, as if each letter had been worked individually, and it holds up beautifully at the scale of a phone screen.
Details and times fall back to Jost in a soft mauve grey, in small sizes with plenty of leading. One display face, one workhorse face and a single rose accent give the framed layout its calm.
How it opens
The veil. A pale sheer layer lies across the invitation and lifts slowly from the bottom, revealing the first frame behind it. It reads as a bridal veil drawn back rather than as a loading screen.
It lasts a little under two seconds and fades without any bounce. If a guest has reduce motion switched on, the veil never appears and the invitation is already open.